Marketing mix for himalayan

Global Industry Analysts, Inc. Intense competition from other major players in the mineral water segment and increasing capacity of competitor bottlers 2.

He believed in the healing power of herbal drugs and wanted to launch products that would be used to treat different ailments. Thus while choosing their targeting strategy they have chosen to go ahead with the product specialization targeting strategy.

By acquiring this already existing brand in the market TATA got an easy entry into this bottled water industry, of which mineral water bottle industry is still only a 10 percent of the overall industry, but with time it is expected to grow at a very fast pace.


Promotion The marketing communication strategies and techniques all fall under the promotion heading. This would give the brand Himalayan a global reach through an expert in the distribution of liquids beverage company, thereby enabling the brand to achieve its vision of having global footprint in the global beverage industry.

It uses emails, letters, pamphlets and brochures. The direct marketing tools used by them contain information about the product which increases the sales. It identifies a partner in the foreign country and the technology of manufacture and know-how is transferred to them. Role of Marketing Manager A mature, intelligent and innovative marketing manager needs to be at the helm of the marketing mix.

The vision of the founder of Himalaya company was to bring the traditional Indian science of Ayurveda to society in a contemporary form.

Understanding the Marketing Mix Concept – 4Ps

The vision of the founder of Himalaya company was to bring the traditional Indian science of Ayurveda to society in a contemporary form.

This packaging formed a very important part of the product decision. Himalaya products are available under two categories, body care and nursing.

Himalya International Ltd SWOT Analysis, Competitors & USP

The acquifer has a recharge capacity of 1bn litres every year. Excessive premium for high quality may hamper the brand in the long run 3. It uses emails, letters, pamphlets and brochures. Several important elements have been grouped within four larger categories thereby belittling their true importance amid several factors.

Himalayan is the only internationally accepted quality natural mineral water in India 3. Himalaya company has also been flexible with its pricing strategy in its marketing mix.

Himalaya Herbal Marketing Mix (4Ps) Strategy

Promotion is just the communication aspect of the entire marketing function. The demand for Ayurvedic products is higher in southern regions of the country whereas the northern region is emerging as the fastest growing regional market for Ayurvedic products.

And Himalayan could truly fulfill this objective as it was only one of the few brands throughout the world which were bottled at source and that gave the brand its strong intrinsic heritage.

The brand mythology was captured eloquently on every bottle of Himalayan natural mineral water, narrating the story of water crafted with a careless disregard for time — one that nature has spent years to perfect.- Use IMC integrated marketing communication as a way to promote the Himalaya shampoo; also u can use social media as twitter and YouTube.

- use Marketing Mix Strategies which is 7ps. - use theory about marketing - in Controls and Contingencies part, you can control it for example by social work. project on himalayan herbal toothpaste This is a research report on PROJECT ON HIMALAYAN HERBAL TOOTHPASTE uploaded by Sayed Arif in category: All Documents» Marketing» Marketing Mix section of our research repository.

Marketing Mix of Himalaya Herbal analyses the brand/company which covers 4Ps (Product, Price, Place, Promotion) and explains the Himalaya Herbal marketing strategy. The article elaborates the pricing, advertising & distribution strategies used by the company.


Jan 06,  · Nepal Rastra Bank/UNDP/UNCDF project Enhancing Access to Financial Services Project's contribution on MIX Market reporting from partner MFIs. The marketing mix is a combination of four Ps which stands for Price, Product, Promotion and Place. Product: Product comprises of product variety, Quality, design, features, brand name, packaging, sizes, services, warranties, returns.

Himalaya Herbal Marketing Mix (4Ps) Strategy

In short every thing that is required for a product to stand out in the eyes of its target audience. Price is a very important element within the marketing mix because it is the amount of money that a consumer will pay and sets the tone for the type of buyers that will be obtaining the product.

Marketing mix for himalayan
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